Job Description
We are seeking a Regional Marketing Manager for an Automotive Manufacturer to cover the Southern England region. This role will be employed via the manufacturer’s Marketing Agency. You will be responsible for providing dealers with an industry-leading dealer marketing service, developing marketing plans with each dealer and providing consultative marketing advice.
This role would suit an ambitious automotive marketing professional with experience of marketing within dealer networks, working for either a dealer group, agency or vehicle manufacturer. The role is field based and will involve regular travel across the region.
Main tasks and responsibilities include:
- Assisting dealerships with marketing planning and identifying and exploiting local opportunities
- Building strong relationships with dealers via face to face visits and video meetings
- Supporting all the dealers in your region with particular focus on those that need particular assistance
- Working with other members of the agency and manufacturers marketing team
- Working as a brand guardian at all times, educating and coaching dealers
- Support any new dealers with marketing
The successful candidate:
- Strong background and experience in the automotive industry and dealer networks
- Experience in an automotive retail marketing role with either an agency, manufacturer or dealer
- Detailed knowledge of the marketing process and an understanding of data profiling and niche targeting
- Knowledge and understanding of digital marketing and social media
- A good understanding of how to analyse data and make recommendations based on this
- Excellent presentation and communication skills
- Strong planning, briefing, project management and communication skills
In return you will be offered a competitive basic salary, car and benefits and the chance to work for a leading car brand and the flexibility of a home/field based job.